“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Can I ask you a question?
What do your customers and prospects get from your business when they find you online?
In today’s web-centric environment, the key to making profitable connections with customers online is to provide them with high-value content that they can use in their everyday lives.
Offering valuable, relevant and consistent content in the form of emails, blog posts, articles, videos and other platforms, will help you zero in on the specific audience you want to target.
If you ever heard of the internet then you have heard of Youtube. With over 30,000,000 (that’s 30 Mill-tickets) views, Youtube is a major giant in the online arena. Youtube can be considered as a “content source”. Content is any form of published material of value to a particular market. Youtube’s content is video.
Content Marketing allows your business to stand above the fold in your particular industry.
From the 70s to 90s it was business cards and brochures, both of which are still appropriate and effective in most industries. In the early 2000s it was websites-although there are many businesses today who CALL TO ACTION do not have a website. However with today’s attention driven economy, potential customers are seeking business who have established content.
The expression “a fools trash is another man’s treasure” reigns supreme in the realm of content marketing. Content can come in many forms:
Blog Posts-educational articles revolving around relevant subjects to one’s audience
Downloadables-pdfs, infographics, and other files that potential customers download and use which solidifies the value of a business and keeps top of mind.
Videos-visually engaging materials meant to educate, inform, and possibly even entertain
Lets face it. Before anyone decides what to eat or who to call for their air conditioner, they look online. If you aren’t on Google or Facebook or you don’t have a website, your chances of getting that customer is very slim. Having online content is a necessity in today’s economy. At Local Joker Media we will figure out what secret sauce makes your business unique, how to convey your content, and bring you business!
When it comes to web-based marketing, these types of connections are essential to your success.
We specialize in content marketing that creates strong loyalty bonds and help your business gain instant credibility and authority in your niche.
Our professionally produced content and proven strategies will help you educate and entice your target audience…
… ultimately driving profitable customer action, such as repeat sales and a steady flow of new customers.
Contact Us Today!